Final Music Video

Final Product: Digi Pak

Final Product: Magazine Advertisment

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Q2: How effective is the combination of your main product and ancillary texts?

Hi, I’m Jodie and this is my music promo for Lenka, Knock Knock. The song is taken from Lenkas Debut album, named after herself. Lenkas image is quite pop culture with a little bit of indie. In order to create the image I wanted I looked at Lenka’s style and researched other similar artists and bands such as Regina Spektor and Marina and the Diamonds, they both have similar music and style to Lenka.

My idea for my video was the tell the narrative stort of a girl and boy who are a couple, and how they miss each other when they are not together. The two people I used in my video were a couple in real life so this meant there was no uncomfortableness between them during scenes. My plan was to have a girl lip syncing when she’s on her own, during the winter months. I was lucky to have snow a couple of weeks before my filming so that when I did film my work it snow was mostly melted but the air was frosty and there was still some snow left. I filmed my scenes with the girl and the boy; during the earlier months when it was sunnier, my idea for this was that the girl is alone and therefore is unhappy, the colder months and frosty air reflect this, then she remembers times with her boyfriend when she is happy, these flash backs were filmed earlier on in the year so it was sunnier. The song was uplifting and light and I wanted the style to reflect this. I choose to have bright and pastel colours in my video because I felt it reflected the colours.

For my digipak I wanted the same uplifting style to be present. There is a lot of walking away from the camera in my film, the song talks about how the girl wants to be with her boyfriend, however not in a way that she has been dumped but in a way that she misses him and they are very much in love. The walking away symbolises her walking all over trying to find him. I wanted my digi pak to be just of the girl because even though the boy was a main character. The artist is the girl and it is not a duet. I wanted to use pale and pastel colours, rather than extravagantly bright colours as I thought this would look more professional but also matches the video.

I researched many other artists of the same type of genres’ digipak before making mine, however I did not replicate another artists work but felt my digipak would fit into the genre.

I kept this theme throughout in my advertisement as well. I experimented with different effects on photo shop, as I knew I wanted some kind of water colour effect, but I was not particularly familiar with photoshop so being able to look at a variety effects benefitted me and helped me find the perfect one.

I looked at many different music magazines and adverts on television and billboards around my local area for research, I replicated the style of my video and digipak in my advertisment. The advertsiment like many professional ones, has release dates, tour dates, where to purchase the album from and critics comment from NME magazine.

I felt I achieved what I set out to do, I matched the charectersitcics, camera angles, and the style I was going for; this was due to researching well. I feel like I effectively promoted my artist by using the digipak and advertisment and I gave across the image I was hoping to.

Q3: What have you learned from your audience feedback?

Q4: How did you use media technologies to construct, plan, research, and evaluate?